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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

Content marketing should be executed in tandem with your company’s account managers and client service representatives. Enter content marketing -- a tool for building relationships with an organization’s stakeholders and prospective customers. Ask your customer-facing team -- what questions are existing customers asking?

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Rethinking BDRs?

Partners in Excellence

How could they possibly have a high impact conversation with senior people? It’s not the role, I think the role can be very impactful. Why wouldn’t we align the resources that have the ability to have high impact conversations with the people we are targeting? The SDR/BDR role can be very impactful.

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The Work Compression Model & Trading Productivity for Time

Sales Gravy

Sellers were getting more done, in less time, with better outcomes because all of the distractions that typically took them away from high impact sales activities were gone. Impactful things that generate revenue growth. If you're an account manager, you make an impact by expanding and retaining your accounts.

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Sales Is A Human Process

Partners in Excellence

.” Rather than focusing on listening, learning, sharing, we have tools focused on conversational intelligence–but they can’t conduct high impact conversations. They are processed by SDRs, SEs, Demo people, Account Managers and others. We focus on the numbers and not what the numbers mean.

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Sales Management Training: 7 Skills to Lead a High-Impact Sales Team

Highspot

Trying to build a high-impact sales team? Heads up: Your team will only ever be as good as its manager. In fact, a reported 69% of sellers who exceed annual quota consider their sales managers as being “above average” at their jobs. But here’s the problem: A good candidate for sales management is hard to find.

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Top Sales Productivity Strategies to Improve Your Team’s Performance

Highspot

An efficient salesperson spends time on high-impact activities like call preparation, as opposed to low-impact activities like administrative tasks. Impact is related to sales effectiveness; spending time on impactful activities increases your ability to close deals. High impact activities move buyers forward.

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A Plethora Of Data

Partners in Excellence

What you might track for a SDR is different than what you might look at for a channel manager, an account manager, a sales specialist. For example, in our company a key metric is the number of high impact conversations we have with prospects a week. For example, orders/revenue are trailing indicators.

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