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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

The Content Marketing Institute and MarketingProfs estimate that 58% of B2B marketers plan to increase their content marketing budget over the next 12 months, which is up from 54% from the previous year. Content marketing should be executed in tandem with your company’s account managers and client service representatives.

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Rethinking BDRs?

Partners in Excellence

I recently read a post from Dave Kurlan entitled, “Why I Believe We Should Blow Up The Business Development Role… ” He makes the argument that we put our most inexperienced sales people into one of the toughest roles in selling–inciting interests, identifying new opportunities, and prospecting.

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Sales Is A Human Process

Partners in Excellence

In the past 10 years, we’ve done everything we can to take the “human” out of complex B2B selling. ” Rather than focusing on listening, learning, sharing, we have tools focused on conversational intelligence–but they can’t conduct high impact conversations. .” And we are still failing.

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The Work Compression Model & Trading Productivity for Time

Sales Gravy

Many individual sales professionals were selling more and earning more than ever before. Sellers were getting more done, in less time, with better outcomes because all of the distractions that typically took them away from high impact sales activities were gone. Impactful things that generate revenue growth.

Product 78
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Why, What, How, Who, When, Where

Partners in Excellence

” We don’t talk much about these principles in selling or as managers in leading our people/organizations. We are taught things like “How to qualify, how to handle objections, how to close……” Likewise, as managers, we tend to focus a lot on the What and How.

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Top Sales Productivity Strategies to Improve Your Team’s Performance

Highspot

An efficient salesperson spends time on high-impact activities like call preparation, as opposed to low-impact activities like administrative tasks. 34% of businesses track the percentage of high quality leads with which reps followed up. Organize your team’s activities by impact — either high or low.

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Sales Management Training: 7 Skills to Lead a High-Impact Sales Team

Highspot

Trying to build a high-impact sales team? Heads up: Your team will only ever be as good as its manager. In fact, a reported 69% of sellers who exceed annual quota consider their sales managers as being “above average” at their jobs. But here’s the problem: A good candidate for sales management is hard to find.