Account management High impact Sell Strategic partnership 
Partners in Excellence
MARCH 9, 2022
I cringe every time I get an email or social media invitation, “Dave, we’d like to partner with you… ” It’s always code for, “I want to sell you something!” Partnering, true partnering, is critical to success in buying/selling. Strategic partnerships have existed in various forms for decades.
Partners in Excellence
FEBRUARY 23, 2022
Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. We put in place programs to attract channel partners (or if we are a channel, to attract the companies developing the products/solutions) getting them to sell our products. A new type of channel partner.
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