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Partnering And Selling

Partners in Excellence

I cringe every time I get an email or social media invitation, “Dave, we’d like to partner with you… ” It’s always code for, “I want to sell you something!” Partnering, true partnering, is critical to success in buying/selling. Don't Confuse Buying And Selling! Outcome Based Buying.

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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

Content marketing should be executed in tandem with your company’s account managers and client service representatives. Observability: Products that are highly visible sell themselves. If a product is good, we are told, it should simply sell itself.” Stories: We talk about narratives that inspire us.

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Rethinking BDRs?

Partners in Excellence

I recently read a post from Dave Kurlan entitled, “Why I Believe We Should Blow Up The Business Development Role… ” He makes the argument that we put our most inexperienced sales people into one of the toughest roles in selling–inciting interests, identifying new opportunities, and prospecting.

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Sales Is A Human Process

Partners in Excellence

In the past 10 years, we’ve done everything we can to take the “human” out of complex B2B selling. ” Rather than focusing on listening, learning, sharing, we have tools focused on conversational intelligence–but they can’t conduct high impact conversations. .” Do they know it?

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The Work Compression Model & Trading Productivity for Time

Sales Gravy

Many individual sales professionals were selling more and earning more than ever before. Sellers were getting more done, in less time, with better outcomes because all of the distractions that typically took them away from high impact sales activities were gone. Impactful things that generate revenue growth.

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The New Sales Channel

Partners in Excellence

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. We put in place programs to attract channel partners (or if we are a channel, to attract the companies developing the products/solutions) getting them to sell our products. A new type of channel partner.

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If Prospecting Is The Toughest Part Of Selling, Why Do We Put Our Least Experienced People In Those Roles?

Partners in Excellence

Many people believe prospecting is the toughest part of selling. If they are successful, they more into the “real” sales jobs–AEs, BDMs, Account Managers. But if prospecting is one of the most difficult parts of selling, why are we assigning our least experienced people to do our prospecting?