Account management High impact Product Strategic partnership 
Partners in Excellence
FEBRUARY 23, 2022
Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. We put in place programs to attract channel partners (or if we are a channel, to attract the companies developing the products/solutions) getting them to sell our products.
Partners in Excellence
MARCH 9, 2022
As a result, it becomes useful to examine partnering more deeply and to understand what drives partnership success. Strategic partnerships have existed in various forms for decades. We have many labels for them, Alliances, Strategic Partnerships, even Joint Ventures. Do we have a shared values?
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