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Mailchimp’s ex-Head of Data Platform: “Data Doesn’t Have to be Hard — Three Data Myths and How to Bust Them”

SaaStr

AUGUST 26, 2023

They discuss his role in unlocking and activating data to drive better outcomes for customers. He also talks about the hardest thing he worked on, which was building a customer data platform at MailChimp. John shares that he is currently working on a project called mfact, which aims to help startups unlock the value of their data.

Minimum Viable Product

Minimum Viable Product SQL B2C Territory

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth

Growth Referrals Minimum Viable Product Drivers/motivators

Technology Sales Today

Mailchimp’s ex-Head of Data Platform: “Data Doesn’t Have to be Hard — Three Data Myths and How to Bust Them”

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

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