Drivers/motivators Growth Intrinsic SQL 
Search Engine Land
OCTOBER 24, 2023
And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors? Prioritize growth over chasing highly competitive keywords for vanity ranking positions. These people will help you automate processes and drive efficiencies, so if they want to learn SQL or Python, foster that learning experience.
Search Engine Land
SEPTEMBER 21, 2023
Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. The key to profitable, sustainable growth for lead gen is what I call the High Quality Leads (HQL) framework. Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ.
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