Selling into Startups 101: What You Need to Know to Find a Unicorn
Sales Hacker
SEPTEMBER 11, 2020
Understanding the motivation for the founder(s) and investor(s) is very important. The company is past the MVP (minimum viable product) and is showing initial signs of success. So, dig in, and go find the next Lyft ( your driver has arrived ). Series A: This is usually the first “institutional” round of funding.
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