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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Objectives. Dodge brilliantly leveraged their NASCAR sponsorship to sell more cars and and built a database of new sales leads from the Northeast region. They ran an geo-targeted (Northeast region) sweepstakes campaign on a mini-site. Results: 24% increase in subscriber list. 45% registration rate. 28% referral rate.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Your reps just need a push to stay motivated. SPIFFs, or S ales P erformance I ncentive F unds, are short-term sales incentives used to motivate salespeople to achieve goals or sales targets within a set timeframe. If you’re looking for long-term, structured motivation, focus on commissions.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

Here are a few of the most common you’re likely to come across: A high number of decision-makers: Gartner found that an average of six to 10 people have a say in complex B2B transactions, each with their own concerns, objectives, and priorities. You’ll need to craft proposals that work for everyone with a vote.