How to Run Effective Online Sweepstakes Campaigns
ConversionXL
JANUARY 11, 2013
Objectives. Dodge brilliantly leveraged their NASCAR sponsorship to sell more cars and and built a database of new sales leads from the Northeast region. They ran an geo-targeted (Northeast region) sweepstakes campaign on a mini-site. Results: 24% increase in subscriber list. 45% registration rate. 28% referral rate.
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