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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Objectives. Results included increased sales volume during the campaign and resulted 10 000+ new qualified leads on their e-mail list. Results: 24% increase in subscriber list. Results for e-mail only campaign are pretty impressive – it’s safe to say they met their initial goals and then some.

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6 Negotiation Strategies Every Marketer Should Know

Hubspot

Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments. Regardless, being prepared for these conversations is key. When it comes to negotiation, creativity is key. There's a reason why we love TV courtroom dramas. Maybe you’re working out a co-marketing agreement.

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8 major email marketing mistakes and how to avoid them

Martech

Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand. Use your testing results to improve each tactic. How you measure success is a key part of this equation. Optimize and move on. Mistake #5.

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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

Instead of focusing on three or four objectives, are they focused only on one or two, and have those changed a little bit, at least in a short term period? So at least starting to understand how the concepts relate to your business I think is key to quickly translating that into execution as well. How have they changed?

Pipeline 103
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The 12 Best AI Assistants for Sales Teams

Hubspot

AI provides insights into sales performance and key metrics for data-driven decision-making. This led to significant improvements in three key areas: driving more high-value customer interactions, creating a seamless omnichannel journey, and increasing business from mobile marketing. The result? Sales analytics.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Sometimes, you see better results when reps compete against one another, so brainstorm ways to gamify your SPIFFs for a little added fun. Let’s look at the key steps you should take to implement a program: 1. Define your objectives What do you want to achieve with your SPIFF?

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

Here are a few of the most common you’re likely to come across: A high number of decision-makers: Gartner found that an average of six to 10 people have a say in complex B2B transactions, each with their own concerns, objectives, and priorities. You’ll need to craft proposals that work for everyone with a vote.