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6 Negotiation Strategies Every Marketer Should Know

Hubspot

Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments. Regardless, being prepared for these conversations is key. When it comes to negotiation, creativity is key. There's a reason why we love TV courtroom dramas. Maybe you’re working out a co-marketing agreement.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Objectives. Results included increased sales volume during the campaign and resulted 10 000+ new qualified leads on their e-mail list. To meet those goals it was decided to create a 12 week online sweepstakes campaign. Results: 24% increase in subscriber list. 45% registration rate. 28% referral rate.

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8 major email marketing mistakes and how to avoid them

Martech

Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand. This stems from jumping headfirst into personalization without thinking about how to use it to meet customers’ needs or help them solve problems.

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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

Instead of focusing on three or four objectives, are they focused only on one or two, and have those changed a little bit, at least in a short term period? So at least starting to understand how the concepts relate to your business I think is key to quickly translating that into execution as well. How have they changed?

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The 12 Best AI Assistants for Sales Teams

Hubspot

AI provides insights into sales performance and key metrics for data-driven decision-making. This led to significant improvements in three key areas: driving more high-value customer interactions, creating a seamless omnichannel journey, and increasing business from mobile marketing. The result? Sales analytics.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

You’re meeting with your company leadership to go over year-end targets. Your sales team is close to meeting their quota. Sometimes, you see better results when reps compete against one another, so brainstorm ways to gamify your SPIFFs for a little added fun. Imagine it’s the beginning of Q4. It may not feel doable.