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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

110 000+ Twitter followers. Objectives. Traffic was driven to the site trough a geo-targeted pop-up that only showed up for customers from northeast region when they visited Dodge’s homepage. Results included increased sales volume during the campaign and resulted 10 000+ new qualified leads on their e-mail list.

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6 Negotiation Strategies Every Marketer Should Know

Hubspot

Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments. Regardless, being prepared for these conversations is key. Knowing what those are can help you frame the conversation in a way that sets you both up for success. An “If-Then” matrix can be helpful here, too.

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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

Matt: Any natural disasters we need to know about up in New Hampshire right now? Matt: See, that’s what we don’t get up here in Seattle. That just kind of sneaks up on you. It’s interesting you bring up sort of that timeline in terms of being on the analyst side. You guys doing okay? Matt: Yeah.

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8 major email marketing mistakes and how to avoid them

Martech

Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand. This stems from jumping headfirst into personalization without thinking about how to use it to meet customers’ needs or help them solve problems.

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The 12 Best AI Assistants for Sales Teams

Hubspot

AI provides insights into sales performance and key metrics for data-driven decision-making. This led to significant improvements in three key areas: driving more high-value customer interactions, creating a seamless omnichannel journey, and increasing business from mobile marketing. The result? Sales analytics.