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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Objectives. Results included increased sales volume during the campaign and resulted 10 000+ new qualified leads on their e-mail list. To meet those goals it was decided to create a 12 week online sweepstakes campaign. Results: 24% increase in subscriber list. 45% registration rate. 28% referral rate.

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8 major email marketing mistakes and how to avoid them

Martech

Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand. This stems from jumping headfirst into personalization without thinking about how to use it to meet customers’ needs or help them solve problems.

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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

People just put their heads down and executed without really thinking about how they could be doing things strategically or even just creatively, like “I have something that’s supposed to be three hours long. So we had been to Disneyland earlier this year, and we had some plans to be going to Hawaii this summer.