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8 major email marketing mistakes and how to avoid them

Martech

Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand. Use your testing results to improve each tactic. How you measure success is a key part of this equation. Optimize and move on. Mistake #5.

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The 12 Best AI Assistants for Sales Teams

Hubspot

AI provides insights into sales performance and key metrics for data-driven decision-making. This led to significant improvements in three key areas: driving more high-value customer interactions, creating a seamless omnichannel journey, and increasing business from mobile marketing. The result? Sales analytics.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Sometimes, you see better results when reps compete against one another, so brainstorm ways to gamify your SPIFFs for a little added fun. Let’s look at the key steps you should take to implement a program: 1. Define your objectives What do you want to achieve with your SPIFF?

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

Here are a few of the most common you’re likely to come across: A high number of decision-makers: Gartner found that an average of six to 10 people have a say in complex B2B transactions, each with their own concerns, objectives, and priorities. You’ll need to craft proposals that work for everyone with a vote.