ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

AUGUST 4, 2020

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Spend a day with delivery drivers, retail staff, and social media and customer support teams. Develop a multidisciplinary team.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JUNE 19, 2019

Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. User motivation/goals: Segments tell us just who we’re talking to. Different segments have different motivations and different goals. Events are ideal for microconversions.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

JANUARY 28, 2020

I’ve bolded items that tie to things that (1) actually maximize the chance of success and (2) bring the right mindset into your organization.

Growth 70

Growth X-functional SQL UX 70