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billion, your current distribution network can only reach 5 million. Knowing your SAM and TAM helps you plan realistic growth targets, so you can confidently expand your distribution and increase production. Building products to meet all the needs of all people is not only hard, but it’s also expensive.
Not because they have a conversion problem but because they never really nail the product or how to market it. Same goes for e-commerce, SaaS or any startup really. Similarly, an e-commerce retailer believes they need the domain name, shopping cart solution, and inventory to start their business. image source.
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