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Prime Day contributed to significant e-commerce growth this year

Martech

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Below that were paid search (150%) and social networks.

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Four Easy but Powerful E-commerce Link Building Strategies

G2

Link building for e-commerce can be challenging, but it doesn't have to be. We all know that link building can benefit e-commerce stores , but many recommended link building methods online require significant time and effort.

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SEO for E-Commerce: Essential Steps

Beeketing

In previous years, E-Commerce was limited to giant companies like Amazon, Flipkart, eBay, etc. But, with the changing times, e-commerce is being adapted with small and medium industries as well. . You may spend thousands on building an enticing e-commerce website, but what if it doesn’t attract visitors?

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Twitter tests e-commerce waters with new feature for in-app purchases

Martech

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Social commerce is going to be a big deal. Facebook, Instagram, and other social networks have rolled out similar shops. Why we care.

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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? That’s when we started leaning into retail media networks in a really big way.

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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? That’s when we started leaning into retail media networks in a really big way.

Retail 103
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Qubit leverages deep learning for its new CommerceAI solution

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. E-commerce exploded in 2020, with an estimated leap of 44% YoY in online spending. Why we care.