Sales Hacker

JUNE 14, 2021

Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results.

GTM 81

GTM E-commerce B2B Profit margin 81

Martech

AUGUST 25, 2022

Regardless of how tightly you control it, the machine will identify a slice of traffic where it’s comfortably producing the results you’ve asked for. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results. Could it be the same with PPC automation? Sure, ads were important too.

Campaign 103

Campaign E-commerce Objectives and Key Results Profit margin 103

ConversionXL

NOVEMBER 3, 2015

What we do have is empirical support from an e-commerce study conducted by NNgroup. When you understand the motivations driving your prospects and customers, you can reflect their feelings back to them (in their own words, I might add). The goal is to write copy in the exact same language your prospects use. The results?

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

MAY 8, 2017

What we do have is empirical support from an e-commerce study conducted by NNgroup. When you understand the motivations driving your prospects and customers, you can reflect their feelings back to them (in their own words, I might add). The goal is to write copy in the exact same language your prospects use. The results?

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104