Sat.Mar 25, 2023

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Use this Pre-Call Planning Template to Reliably Increase Win Rate


Only thirteen percent of customers believe a salesperson can understand their needs.

Customers 246
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Does Your VP of Sales Need to be An Expert In Your Product?


So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. That others like Sales Engineers and the product team can fill in the blanks on the product during a sales process.

Product 92

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ChatGPT, The New Digital Buying Journey……

Partners in Excellence

There’s been a huge number of articles about how sellers can used ChatGPT to provide endless amounts of content, sequences, and outreaches to customers. These tools can help make sellers more efficient, perhaps, sometimes even better. But I’ve been struck by the absence of discussions about how buyers can use these tools, simplifying their digital research and learning.

Price 62
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B2B Reads: How to use sales incentives, maintain pitch process momentum, start a conversation & make a great impression and more

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 8 Failproof Tips to Start a Conversation with Anyone (and Make a Great Impression) BY Lydia Fenet Not that you will die if you don’t network, but if you don’t make networking a regular part of every day, your business surely

Pitch 52
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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This day in search marketing history: March 26

Search Engine Land

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us in October 2017 that a limited number of sites had been moved over. Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message.