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Science backs this up: studies show that seven regions of the brain are activated when listening to a story , compared to only two regions when listening to data by itself. Storytelling is the oldest form of education. Stories also help keep your prospect’s attention. Author Bio. Connect with David on LinkedIn.
Recently, I had the opportunity to sit down with Bill Corbin, Senior Vice President, Alliances and StrategicPartnerships for CenturyLink. We had a wide ranging discussion on leveraging channels and partnerships to drive more effective engagement with customers. I thought I’d share some of our discussion.
This misunderstanding in growth can cause many misunderstandings in a world where no one is educated in sales. For example: Added regional teams to increase coverage a nd decrease dependence on your local market. Add a strategicpartnership that opens a new segment, for example, Healthcare, Government, etc.
New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). Such as UK-based money app Cleo’s expansion into the United States : Cleo’s marketing team might test actions like: Regional or global expansion. It’s a lucrative move for businesses with truly unique products.
Consider your strategy as the map to navigate uncharted or challenging territory. Partnerships and Collaborations: Check if they have any strategicpartnerships or collaborations with other brands. Your content should educate, entertain, or solve problems for your readers.
Early in her career, she spent a number of years at Google leading strategicpartnerships with top eCommerce companies in the UK and she holds a B.A. And so it really is this kind of guiding educational piece. Prior to this role, she was the Chief of Staff for Nicola Mendelsohn, Facebook’s VP of EMEA.
Going to gatherings and hosting regional get-togethers or classes can be an effective method for your creative agency to bring in customers and make a solid impact in the field. You may also want to explore local or regional contests that cater specifically to marketing agencies. This is a great starting point.
InsightSquared + Revenue Collective: Elevating the partnership between CROs, RevOps and the entire GTM team. We’re thrilled to announce we have entered into a strategicpartnership with Revenue Collective , an incredible membership organization bringing together more than 4,000 sales, marketing and operations professionals.
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