Differentiation Strategy (and the Sea of Sameness)
ConversionXL
JUNE 2, 2020
Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. To do safe and boring marketing, post safe and boring stuff.
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