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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Retrospectively.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. You don’t buy an electric screwdriver to drive nails, do you? Up to 40% higher revenue.

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