Product Lifecycle Marketing: What Matters Most at Every Stage
ConversionXL
FEBRUARY 6, 2019
The benefits of looking at marketing through the lens of the product lifecycle are multifold: Provides a broad understanding of how your product fits into lifecycles for the product class, form, or brand (e.g. petrol-engined cars, people-carrier, and Ford, respectively). Questions marketing needs to answer. Research needs.
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