Search Engine Land

FEBRUARY 26, 2024

Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text. Tips and tactics for video indexing. Take an example sourced from the jewelry segment.

UX 127

UX Engineering Follow-up User Experience 127

ConversionXL

FEBRUARY 27, 2019

Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. That initial go-to-market strategy helped answer the first burning question: Would people pay for the product? Which aspects of the UX are confusing?

Launch 110

Launch Product Campaign Cold Call 110

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. For most of the staff are engineers, we would prefer to view the desktop, as we would view the items we want to purchase more clearly.”. Illia Termeno, Director of Extrabrains marketing agency.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. For most of the staff are engineers, we would prefer to view the desktop, as we would view the items we want to purchase more clearly.”. Illia Termeno, Director of Extrabrains marketing agency.

B2B 52

B2B B2C Retail Clients 52

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Good UX can help with each of those things. Rather than focusing on specific design elements, they articulated changes in the shared language of user success: “This is going to solve user problems.

UX 111

UX User Experience Non-Profits A/B testing 111

Search Engine Land

NOVEMBER 10, 2022

Although dozens exist, the two most popular overlays by market share are UserWay and accessiBe. For a monthly fee, these overlays promise users 100% ADA and WCAG compliance, protection from legal lawsuits and a superior UX for disabled users, by installing what amounts to one line of code to the website. Don’t!

Legal 99

Legal UX Represent Technology 99

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. Search engine marketing, organic and paid social media ads, and email marketing let you reach a segmented market for a lower cost.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

ConversionXL

FEBRUARY 6, 2019

The benefits of looking at marketing through the lens of the product lifecycle are multifold: Provides a broad understanding of how your product fits into lifecycles for the product class, form, or brand (e.g. petrol-engined cars, people-carrier, and Ford, respectively). What marketing needs to accomplish during the Growth stage.

Product 124

Product Price Growth Campaign 124

SaaStr

OCTOBER 24, 2019

Because, market share is really number one metric. And I also think if you start in a really, really huge markets, which you learn a lot, you’re also just going to remember it’s going to take a long time before you have a big share of that market. So, I think the burn side, right? Design is amazing.

Growth 40

Growth Launch B2B Networking 40

Search Engine Land

JANUARY 3, 2023

The difference between SEO content writing and content writing is that SEO content writing is designed to leverage search engines to fuel the discovery of your content. SEO content is written to leverage the code of search engines. The simple idea is that you’re writing this for search engines and humans. Which is best?

Angle 99

Angle Cross-sell Engineering UX 99

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90