Five ways to harmonize PPC and SEO to boost ROI by Adthena
Search Engine Land
MARCH 14, 2023
Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. Organic insights are a great way to help you manage the gas pedal on your paid campaigns. Are they sharing how-to video content, comparison lists and in-depth product reviews? Avoid self-sabotage.
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