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Five ways to harmonize PPC and SEO to boost ROI by Adthena

Search Engine Land

Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. Organic insights are a great way to help you manage the gas pedal on your paid campaigns. Are they sharing how-to video content, comparison lists and in-depth product reviews? Avoid self-sabotage.

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SEO SWOT analysis: How to optimize where it counts

Search Engine Land

Organic traffic High-performing keywords High-performing pages Domain authority Content quality On-page optimization Backlink profile User experience (UX) Site speed SEO weaknesses These are areas where you are weaker and potentially disadvantageous to your competitors. Conduct a local SEO campaign. More ads, new SERP features, etc.)

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A successful product launch doesn’t require new marketing skills.

Launch 110
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. Is this also true for B2B websites?

B2B 54
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. Is this also true for B2B websites?

B2B 52
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How to Build a User Research Culture

ConversionXL

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Good UX can help with each of those things. A “braided” approach to UX and design. Samsung found that television owners saw their sets as furniture and, therefore, valued sleek design.)

UX 111
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.