ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A successful product launch doesn’t require new marketing skills.

Launch 110

Launch Product Campaign Cold Call 110

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Good UX can help with each of those things. A “braided” approach to UX and design. Samsung found that television owners saw their sets as furniture and, therefore, valued sleek design.)

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 3, 2022

Your market goals now are to increase market share and create brand preference. Use your findings to fine-tune customer personas and make data-driven UX decisions. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Pay-per-click advertising.

Growth 102

Growth Product Objectives and Key Results User Experience 102