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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

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How to Build a User Research Culture

ConversionXL

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Good UX can help with each of those things. They also validated design choices quantitatively with “voluminous” user testing.). A “braided” approach to UX and design. Image source ).

UX 111
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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

Your market goals now are to increase market share and create brand preference. Use your findings to fine-tune customer personas and make data-driven UX decisions. Test your UVP using: A/B testing. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

How do you bring it to market? Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand).