Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Map out technical and content requirements.

CTR 119

CTR UX User Experience Engineering 119

Search Engine Land

FEBRUARY 26, 2024

Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text. Tips and tactics for video indexing. Take an example sourced from the jewelry segment.

UX 126

UX Engineering Follow-up User Experience 126

Search Engine Land

AUGUST 1, 2023

This also flows the other way in offering insights into the organic user journey, potential pain points, and mismatches between query intent and the presented content. SEO cannot be siloed within the marketing team for the best results. Discuss how SEO leads to increased organic traffic, conversions, and revenue.

Objectives and Key Results 86

Objectives and Key Results Education UX User Experience 86

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111

UX User Experience Non-Profits A/B testing 111

Search Engine Land

JUNE 26, 2023

Adapting SWOT analysis for SEO Being the hard-optimizing, dynamic, search engine-slaying marketers that we are, we can take this classic marketing tool and then adapt it for SEO to create something entirely new. Bob does not show in the local results when users search with local intent. More ads, new SERP features, etc.)

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

APRIL 18, 2019

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Look at the search engine results page (SERP).

UX 126

UX Engineering Click Through Rate Follow-up 126