Engineering Market share Promote UX 
Search Engine Land
JANUARY 3, 2023
The difference between SEO content writing and content writing is that SEO content writing is designed to leverage search engines to fuel the discovery of your content. SEO content is written to leverage the code of search engines. The simple idea is that you’re writing this for search engines and humans. Which is best?
Search Engine Land
AUGUST 1, 2023
SEO cannot be siloed within the marketing team for the best results. Collaboration must happen across content creators, developers, UX designers, sales (online and offline), customer success, and community managers. Highlighting the business impact Frame SEO in terms of achieving key business objectives like: Increasing market share.
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ConversionXL
NOVEMBER 17, 2022
Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.
ConversionXL
FEBRUARY 6, 2019
The benefits of looking at marketing through the lens of the product lifecycle are multifold: Provides a broad understanding of how your product fits into lifecycles for the product class, form, or brand (e.g. petrol-engined cars, people-carrier, and Ford, respectively). What marketing needs to accomplish during the Growth stage.
ConversionXL
SEPTEMBER 23, 2020
Services like LimeSpot are the engines that power product recommendations for ecommerce sites. Last year, Lush participated in Giving Tuesday and created a page to showcase the organizations they planned to raise funds for by matching the sales of a promotional body lotion. Target got creative and took gift inspiration a step further.
ConversionXL
JUNE 19, 2019
Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.
ConversionXL
FEBRUARY 27, 2019
Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. Promotion of those products validated their messaging. That initial go-to-market strategy helped answer the first burning question: Would people pay for the product?
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