ConversionXL

APRIL 18, 2019

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Look at the search engine results page (SERP).

UX 126

UX Engineering Click Through Rate Follow-up 126

ConversionXL

FEBRUARY 27, 2019

Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. That initial go-to-market strategy helped answer the first burning question: Would people pay for the product? Which aspects of the UX are confusing?

Launch 110

Launch Product Campaign Cold Call 110

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Good UX can help with each of those things. Rather than focusing on specific design elements, they articulated changes in the shared language of user success: “This is going to solve user problems.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106