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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Two key points for now: Because of these incompatibilities, early adopters do not make good references for the early majority. Nonetheless, both the buyer and the seller can build successfully on two key principles. The odds against everything falling into place without a hitch are astronomical.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Anita Nielsen is a best-selling author and sales performance coach. Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor.

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