Veloxy

JANUARY 23, 2024

By delivering personalized and significant interactions through events, product demonstrations, and promotions, field marketing contributes to crafting experiences that resonate with consumers and stick in their memories. This direct approach is all about fostering personal relationships and trust, leading to successful conversions.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Sales Hacker

JUNE 2, 2021

As a consultant for companies that are struggling to bring their different lines of business together on a shared path to success, I know sales enablement to be the perfect team to create and implement a strategic communications plan. Participants: marketing, product marketing, product management, sales, HR and sales enablement.

Sales 109

Sales Pipeline Cross-sell Sports 109

Salesforce

JUNE 7, 2023

A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. What makes microsites so successful and strategic is their simplicity. Additionally, think about providing multiple CTAs strategically placed throughout the microsite to accommodate various stages of the customer journey.

Strategize 52

Strategize Pitch Launch Contract 52

Hubspot

MAY 11, 2015

Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. She'll cover topics from product-market fit, to strategic learnings, to marketing recommendations.

Follow-up 67

Follow-up Event Production Campaign Strategize 67

ConversionXL

SEPTEMBER 24, 2020

Using this basic technique, I’ve built specific lists for newsletters I’d like CXL to be featured in, relevant industry people, and a few other strategic goals. I organize who I follow into Twitter Lists, then use TweetDeck to keep track of each list in real time. Adding rich snippets to improve visibility in crowded SERPS.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

MAY 22, 2014

Using this basic technique, I’ve built specific lists around newsletters I’d like ConversionXL to be featured on, relevant industry people, and around few other strategic goals. Personally, I categorize who I follow and organize them into Twitter Lists, then use TweetDeck to keep track of each list in real time.

CTR 116

CTR Technique Click Through Rate Follow-up 116