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Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

Google’s Florida Update of 2003 affected Google search results for the industry and end users. Or, more to the point, from the few Google representatives also speaking at the event. Exactly 20 years ago to this day, the so-called “Florida” update “upended” the ranked results for so many queries. And do what?”

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Are 90% of your first-time visitors reading basic content, or are the majority consuming deep dives on niche topics? Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots. Pilcro launched with a short free trial to find out if people would pay for their product.

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The Marketer's Guide to Pinterest SEO

Hubspot

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. 1) Choose an Optimized Company Username. 9) Leverage the Long Tail.

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16 of the Best Brands on Instagram Right Now

Hubspot

In a world where visual content has become a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.