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This day in search marketing history: January 27

Search Engine Land

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9

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The Ultimate Guide to Advertising in 2018

Hubspot

Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make for quality advertising. 1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. 2005 : YouTube and Facebook (for college students only) launch.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Being sales vs. market driven when crossing the chasm. Launching the invasion. This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. They sometimes even seek them out even before a formal marketing program has been launched.