Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. To succeed, nail these fundamentals: Figure out buying personas : With an average complex B2B decision involving 6 to 10 decision-makers , precision in outreach is key. Preparation is vital.

Appointment 115

Appointment UX Objectives and Key Results Gambling 115

Hubspot

APRIL 2, 2021

Before you launch your ad campaign, you'll have to figure out a few things. This leads us to key progress indicators (KPIs). So, once that process is complete, all there is to do is launch and wait for results to come in. Track the results and optimize. Strategize. Amazon DSP. Adobe Advertising Cloud.

Objectives and Key Results 87

Objectives and Key Results Cross-sell Negotiate Campaign 87

ConversionXL

SEPTEMBER 18, 2019

Finding seasoned CRO experts can take many months, and launching a CRO program can take even longer. Can be a bottleneck for launching multiple tests. An in-house team often can’t launch multiple tests because their plates are full. Strong CRO programs get results. What are your objectives?

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Map all key profiles & data. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Frequent users : key to your growth. You are gambling if you use other’s best practices.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

The Lost Book of Sales

JULY 12, 2021

Launching the invasion. Two key points for now: Because of these incompatibilities, early adopters do not make good references for the early majority. They sometimes even seek them out even before a formal marketing program has been launched. How does the "D-Day" strategy help companies cross the chasm? Conclusion.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Lead Fuze

AUGUST 12, 2021

Make ‘The Selling Factory’ Make Your Sales, Brad Gamble. Jill Rowley: The Keys to Social Selling. The company isn’t officially launched (at the time of this post), but you can go ahead and enjoy the valuable content now. Best 3 Episodes: Episode 22: Objective Based Selling. 13 It’s Time to Sell.

Drivers/motivators 98

Drivers/motivators Sales Inside sales Up-sell 98