Hubspot

NOVEMBER 28, 2017

We looked into the biggest mistakes from many popular brands -- but glossed similar instances of faux pas from smaller companies, because, well, we don't want to hurt the up-and-comers. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. 1) Guerilla Marketing Without Due Diligence. Getting Lost in Translation.

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Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. Marketers focus a lot on metrics -- for good reasons -- but never underestimate your audience's feelings towards your brand. Turner Broadcasting. Think about it.

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Salesforce

MARCH 12, 2024

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

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