Hubspot
NOVEMBER 28, 2017
Unfortunately, splitting the company between Netflix's mail-order DVDs and Qwikster's DVD streaming made things more complicated -- not to mention, it resulted in a 60% price increase for those who wanted both services. According to CNET , the company lost 800,000 subscribers and its stock price dropped 77% in four months.
Hubspot
JULY 17, 2012
Marketers focus a lot on metrics -- for good reasons -- but never underestimate your audience's feelings towards your brand. In 2011, Netflix had a $16 billion market share with their mail order DVD rental. According to CNET , the company lost 800,000 subscribers and its stock price dropped 77% in four months.
Salesforce
MARCH 12, 2024
One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.
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