Hubspot

AUGUST 30, 2019

Brand equity is important because a valuable brand can support higher prices and increase your merit among investors, shareholders, and potential buyers. If your business sells a physical product, your packaging is a critical part of your branding. Matchstic is a Georgia-based brand identity agency. Brand Loyalty. Lucidpress.

Territory 77

Territory Clients Service Follow-up 77

Hubspot

JANUARY 7, 2015

Once the duo started selling their ice cream in local restaurants and supermarkets, their competition, Haagen-Dazs (the Pillsbury Company), took notice. He called on his mother and together they began experimenting with different ingredients until they came up with a recipe concocted of “nutritious, wholesome ingredients to sustain energy.”.

Gaming 76

Gaming Campaign Start-ups Technology 76

SaaStr

JULY 15, 2020

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

X-functional 62

X-functional E-commerce Growth Retail 62

ConversionXL

JUNE 16, 2019

They are not what you should end up with, but they’re often where optimization begins. The higher the value of what you’re selling, the higher the inherent friction; therefore, the more questions you’ll need to answer throughout your site. That argument rarely holds up. That’s an important distinction.

UX 73

UX B2B User Experience Price 73

ConversionXL

MARCH 30, 2015

They are not what you should end up with, but it’s where you start (the optimization). Remember the higher the value of what you are selling, the higher the inherent friction, therefore the more questions you will need to answer throughout your site. Best practices are starting points: if you have no data, start with these.

B2B 120

B2B User Experience E-commerce B2C 120

Heinz Marketing

NOVEMBER 12, 2018

This time we hear from Jeb Blount in an episode we call “Sales Objection Handling from the Master: Insights from Best Seller Jeb Blount” Jeb is a best selling author of nine books and the CEO at Sales Gravy. Every single person that sells is going to face objections. It doesn’t matter. It doesn’t matter.

Pipeline 73

Pipeline Cold Call Sales Prospecting 73

SaaStr

APRIL 3, 2019

Got linked up with a guy who had taken a company public on the Frankfurt Exchange in the 80s. We ended up founding a company together called FortKnock, which was a touchscreen authentication system. Some of the same investors ended up placing me at URX, which was sort of the deep linking standard of 2014.

Customers 40

Customers Quota Start-ups Up-sell 40

ConversionXL

JANUARY 6, 2012

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. “Improve your dating skills” and “increase your dating success” are very vague, and vague doesn’t sell. Goal: Sell the product. Goal: get people to sign up for the mailing list.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

Salesforce

MARCH 6, 2024

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

Negotiate 91

Negotiate Price Territory E-commerce 91

Salesforce

MARCH 12, 2024

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

Price 52

Price Profit margin Territory E-commerce 52

Salesforce

MARCH 12, 2024

Below, we explore how to track sales velocity and rev up your sales team’s productivity for faster conversions. To calculate the length of a sales cycle, add up the total number of days that it took to close each sale in the time period you’re considering. Sign up now Thanks, you’re subscribed!

Territory 64

Territory E-commerce Pipeline Sales 64

Salesforce

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59

Sell Cross-sell Territory CRM 59

Salesforce

FEBRUARY 29, 2024

If my years in sales have taught me one thing, it’s to never assume I know what’s really keeping a customer up at night. Their customers can fill out forms and make payments online, but they must come into the office to hand-sign rental agreements before picking up their equipment at a separate warehouse.

Customers 52

Customers Territory E-commerce Pharmaceutical 52

ConversionXL

JANUARY 2, 2012

Sell value. Sell the signup. Nobody wants to sign up per se, they want the benefit that comes from it. Fewer fields = more sign ups. Mentioning things like “wide choice – fast delivery – quality – great prices” will not set you apart, but rather will put you in “me too” category.

Conversion 83

Conversion Price Up-sell Follow-up 83

Salesforce

MARCH 7, 2024

When to negotiate a contract The contract creation and negotiation process How to improve contract negotiation core skills 9 contract negotiation tips Learn 3 ways to sell faster with Salesforce CPQ See how Salesforce CPQ helps sellers close faster, and companies launch new revenue models in days, not months.

Contract 59

Contract Negotiate Objectives and Key Results Legal 59