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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

We looked into the biggest mistakes from many popular brands -- but glossed similar instances of faux pas from smaller companies, because, well, we don't want to hurt the up-and-comers. In October 2010, Gap launched a new logo in an attempt to be more modern. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

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Critique: Increasing Your Conversion Rate (part II)

ConversionXL

Sell value. Sell the signup. Nobody wants to sign up per se, they want the benefit that comes from it. Fewer fields = more sign ups. Mentioning things like “wide choice – fast delivery – quality – great prices” will not set you apart, but rather will put you in “me too” category.

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Everything You Need to Know About Brand Management

Hubspot

Brand equity is important because a valuable brand can support higher prices and increase your merit among investors, shareholders, and potential buyers. If your business sells a physical product, your packaging is a critical part of your branding. Matchstic is a Georgia-based brand identity agency. Brand Loyalty. BrandVerity.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

My background, I’m from Georgia. Grew up on a farm, which everyone’s always like, “What do you mean?” ” I’m like, “I actually grew up on a farm.” We launched SMS a year later. When your customers are actually using the product and love the product, it’s such an easier sell.

Growth 40
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11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

Once the duo started selling their ice cream in local restaurants and supermarkets, their competition, Haagen-Dazs (the Pillsbury Company), took notice. He called on his mother and together they began experimenting with different ingredients until they came up with a recipe concocted of “nutritious, wholesome ingredients to sustain energy.”.

Gaming 75
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59