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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

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Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

You can be as broad as 'Anywhere in the world' or as specific as 'Atlanta Georgia.'. Remember, Twitter's advertising is priced on a Cost-Per-Engagement (CPE) basis, so you only pay when someone retweets, replies to, clicks, or favorites your Promoted Tweet. You're now ready to launch your campaign! Track Your Analytics.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

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Critique: Increasing Your Conversion Rate (part II)

ConversionXL

Mentioning things like “wide choice – fast delivery – quality – great prices” will not set you apart, but rather will put you in “me too” category. Instead, use specifics like “2 day delivery” or “we beat competitors prices by 10%” (all of it has to be true and verifiable).

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Everything You Need to Know About Brand Management

Hubspot

Brand equity is important because a valuable brand can support higher prices and increase your merit among investors, shareholders, and potential buyers. Matchstic is a Georgia-based brand identity agency. It allows your team to easily collaborate when creating brand assets, launching new products, or working on marketing campaigns.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

My background, I’m from Georgia. We launched SMS a year later. They told us they would do tons of all this pricing stuff and help us with hiring and introduce us to customers, and all of these things. I have a clicker, a microphone and a computer. That’s me. That’s my new headshot. I don’t like it.

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11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

Named after his father, Clifford, CLIF Bar was launched in 1992 and was an immediate hit with athletes. Competing against McDonald’s and Burger King isn’t an easy task for anyone; their prices really can’t be beat. In Atlanta, Georgia, the first two Home Depot stores opened in 1979. The solution? 11) Home Depot.

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