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Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

And trust us, the greater your social media reach, the more effective your social media marketing -- even if those people never buy from you. You can be as broad as 'Anywhere in the world' or as specific as 'Atlanta Georgia.'. You're now ready to launch your campaign! First, select which geographic location you want to target.

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Everything You Need to Know About Brand Management

Hubspot

It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Brand equity is important because a valuable brand can support higher prices and increase your merit among investors, shareholders, and potential buyers. Matchstic is a Georgia-based brand identity agency.

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11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

Named after his father, Clifford, CLIF Bar was launched in 1992 and was an immediate hit with athletes. Competing against McDonald’s and Burger King isn’t an easy task for anyone; their prices really can’t be beat. In Atlanta, Georgia, the first two Home Depot stores opened in 1979. The solution? 11) Home Depot.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

They may include emotional, logistical, or even physical hurdles and often shine a light on deeper and more complex issues within a business like trust, transparency, or ethics. You could also ask about an internal process that works really well for them — discovery interviews or launching new initiatives, for example.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts. What commonalities do current customers have?

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Critique: Increasing Your Conversion Rate (part II)

ConversionXL

Mentioning things like “wide choice – fast delivery – quality – great prices” will not set you apart, but rather will put you in “me too” category. Instead, use specifics like “2 day delivery” or “we beat competitors prices by 10%” (all of it has to be true and verifiable).

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

When to negotiate a contract The contract creation and negotiation process How to improve contract negotiation core skills 9 contract negotiation tips Learn 3 ways to sell faster with Salesforce CPQ See how Salesforce CPQ helps sellers close faster, and companies launch new revenue models in days, not months.