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Riding the AI tsunami: Harnessing creativity and efficiency in the digital ageĀ 

Martech

Georgia Pacific’s AI initiatives span multiple brands and the impact is notable. We seek tools to evaluate creative concepts swiftly before market launch, ensuring our messaging resonates personally and authentically. We’re focused on improving efficiency while enhancing creative quality.

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The SaaStr Europa 2023 Agenda is Here! The Best in SaaS Come to LONDON

SaaStr

We’re so excited to announce our launch speakers for SaaStr Europa 2023 in London. It’s here! Join us on 6-7 June at the Tobacco Docks to learn from the leaders of UiPath, Rippling, Zapier, Bill, Braze, Loom and more! Check out the detailed agenda here.

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Pepsi, McDonaldā€™s and the latest in digital out-of-home

Martech

Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonaldā€™s has built a great store of first-party data through their loyalty program. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. The API is now available in over 100 countries.

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17 Things Weā€™ve Learned from Top Product Marketers

ConversionXL

Kumar, a marketing professor at Georgia State University, claims that thereā€™s an optimal pace of product launches for every brand. And, internal expertise is key: ā€œOnly take ownership of go-to-market areas where product marketing is uniquely suited to drive results: product launches, campaigns, lifecycle, and messaging.ā€.

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Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

You can be as broad as 'Anywhere in the world' or as specific as 'Atlanta Georgia.'. You're now ready to launch your campaign! Once you've chosen the type of Promoted Tweets campaign you want to run, you can also change your settings and modify your target audience to get the most out of your campaign. Track Your Analytics.

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2021: Outreach's Year in Review

Outreach

Outreach acquired revenue intelligence software company Canopy, and launched Outreach Commit. Outreach has more than 400 customers in the Southeast and nearly 100 in Georgia alone, half of which are based in Atlanta. This funding round raised Outreachā€™s valuation to more than $4.4 billion and total funding to $489 million.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.