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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonald’s has built a great store of first-party data through their loyalty program. Brand data.

Campaign 121
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2021: Outreach's Year in Review

Outreach

Outreach acquired revenue intelligence software company Canopy, and launched Outreach Commit. Outreach has more than 400 customers in the Southeast and nearly 100 in Georgia alone, half of which are based in Atlanta. We’ve also improved dialer stability and call alerts when a user’s network is poor.

CRM 40
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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team. 2) Tone Deaf Tweets.

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The 13 Best College Facebook Pages (And What Sets Them Apart)

Hubspot

They cross-promote with other social networks. For example, check out their recent "Spartan Virtual Choir" campaign they launched to celebrate the 100th anniversary of the school's fight song. George Washington University also does some creative stuff to engage their fans and followers on all different social networks.

Promote 78
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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team. Turner Broadcasting.

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Everything You Need to Know About Brand Management

Hubspot

Matchstic is a Georgia-based brand identity agency. Notable BrandJuice clients include Denver International Airport, DISH Network, and Red Canary. Notable modern8 clients include Yesco, Architecture Week, and School Improvement Network. The company has cross-industry experience in marketing and brand development and management.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

My background, I’m from Georgia. We launched SMS a year later. It’s this concept I’ve kind of been describing where your community or your network drives the growth of your product. Facilitate sharing and creating a network effect. I have a clicker, a microphone and a computer. That’s me.

Growth 40