Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Brand data. The API is now available in over 100 countries.
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