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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Brand data. The API is now available in over 100 countries.

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2021: Outreach's Year in Review

Outreach

Outreach acquired revenue intelligence software company Canopy, and launched Outreach Commit. Thousands attended our virtual summit last fall where we empowered revenue innovators by giving them the strategies and tools they need to drive efficient, predictable growth. This funding round raised Outreach’s valuation to more than $4.4

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. Product-led growth is something, interestingly enough, that I’ve been doing my whole career. My background, I’m from Georgia.

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More DEI Momentum At Gong… Our Atlanta Hiring Hub Was Just The Beginning

Gong.io

I’ve shared a bit previously about our efforts to increase diversity on our team, which included launching a new hiring hub in Atlanta. This type of pay equity assessment is not common among early stage, high-growth startups, that’s for certain. There is so much meaning and purpose in making positive change right now.

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Sales Pipeline Radio, Episode 100: Q&A with Lauren Patrick

Heinz Marketing

– How and why the white-hot growth at Terminus is thanks to a #OneTeam mindset, with everyone at Terminus being focused on ABM and customer success. It’s part of her feelings process as a Georgia fan. Lauren Patrick is the Storyteller at Terminus, and Editor at PrettySouthern.com. Oh man, you’re right. Matt: Yeah.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Here are four best practices to follow to launch a successful ABS strategy: 1. A collaboration platform , built directly into your CRM, not only helps facilitate marketing and sales alignment but also contributes to revenue growth and stronger relationships by streamlining processes, personalizing customer journeys, and tracking progress.

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