Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonald’s has built a great store of first-party data through their loyalty program. The game was promoted using DOOH in Times Square and other locations around the city. Some brands are also empowered with their own first-party data. Image: DPAA Global.
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