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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonald’s has built a great store of first-party data through their loyalty program. The game was promoted using DOOH in Times Square and other locations around the city. Some brands are also empowered with their own first-party data. Image: DPAA Global.

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Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? Promoted Accounts, Promoted Tweets, and Promoted Trends are Twitter's advertising features, pay-per-click style. Your promoted Twitter content will be labeled as 'Promoted,' so users are able to distinguish between promoted ads and organic Twitter content.

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2021: Outreach's Year in Review

Outreach

Outreach acquired revenue intelligence software company Canopy, and launched Outreach Commit. Most recently, Outreach’s senior vice president of customer success, Mike Zinne , was promoted to chief customer officer. This funding round raised Outreach’s valuation to more than $4.4 billion and total funding to $489 million.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

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The 13 Best College Facebook Pages (And What Sets Them Apart)

Hubspot

They cross-promote with other social networks. UC Berkeley has cross-promotion across all their social media accounts down pat. The cross promotion culminated in a compilation album on their Facebook Page (pictured below) and a compilation on their website of social engagements across all the social platforms. Boston College on.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

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Everything You Need to Know About Brand Management

Hubspot

Matchstic is a Georgia-based brand identity agency. The company offers services that help you define, promote, and evolve your brand. It allows your team to easily collaborate when creating brand assets, launching new products, or working on marketing campaigns. Notable DEKSIA clients include Visa, Uber, and Twitter.