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2021: Outreach's Year in Review

Outreach

Outreach acquired revenue intelligence software company Canopy, and launched Outreach Commit. Most recently, Outreach’s senior vice president of customer success, Mike Zinne , was promoted to chief customer officer. This funding round raised Outreach’s valuation to more than $4.4 billion and total funding to $489 million.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

We looked into the biggest mistakes from many popular brands -- but glossed similar instances of faux pas from smaller companies, because, well, we don't want to hurt the up-and-comers. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Getting Lost in Translation.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

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Everything You Need to Know About Brand Management

Hubspot

If your business sells a physical product, your packaging is a critical part of your branding. Matchstic is a Georgia-based brand identity agency. The company offers services that help you define, promote, and evolve your brand. If their brand is connected in any way to your company, it should complement yours. Southern Region.

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11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

Once the duo started selling their ice cream in local restaurants and supermarkets, their competition, Haagen-Dazs (the Pillsbury Company), took notice. He called on his mother and together they began experimenting with different ingredients until they came up with a recipe concocted of “nutritious, wholesome ingredients to sustain energy.”.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

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