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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Paras Shah (PS): I worked at a number of companies before, but began at Georgia-Pacific in 2016.

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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A: I worked at a number of companies before, but began at Georgia-Pacific in 2016. Get MarTech! In your inbox.

Retail 115
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2021: Outreach's Year in Review

Outreach

Most recently, Outreach’s senior vice president of customer success, Mike Zinne , was promoted to chief customer officer. Outreach has more than 400 customers in the Southeast and nearly 100 in Georgia alone, half of which are based in Atlanta. Expanded with a new office in Atlanta.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

We looked into the biggest mistakes from many popular brands -- but glossed similar instances of faux pas from smaller companies, because, well, we don't want to hurt the up-and-comers. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Getting Lost in Translation.

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Sales Pipeline Radio, Episode 148: Q&A with Scott Ingram @ScottIngram

Heinz Marketing

Fed up with the same old sales results? Tired of advice from so-called sales gurus who don’t actually sell for a living? With nearly two decades of sales experience under his belt, he’s ready to share 60 inspiring stories to help you finally sell like a heavy hitter. Matt: I thought Texas, Georgia.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Coke isn't the only one to muck up, though.

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Everything You Need to Know About Brand Management

Hubspot

If your business sells a physical product, your packaging is a critical part of your branding. Matchstic is a Georgia-based brand identity agency. The company offers services that help you define, promote, and evolve your brand. If their brand is connected in any way to your company, it should complement yours. Southern Region.