Hubspot

NOVEMBER 28, 2017

We looked into the biggest mistakes from many popular brands -- but glossed similar instances of faux pas from smaller companies, because, well, we don't want to hurt the up-and-comers. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Getting Lost in Translation.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Turner Broadcasting. Kenneth Cole.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

AUGUST 30, 2019

Brand equity is important because a valuable brand can support higher prices and increase your merit among investors, shareholders, and potential buyers. If your business sells a physical product, your packaging is a critical part of your branding. Matchstic is a Georgia-based brand identity agency. Brand Loyalty. Lucidpress.

Territory 77

Territory Clients Service Follow-up 77

Hubspot

JANUARY 7, 2015

Once the duo started selling their ice cream in local restaurants and supermarkets, their competition, Haagen-Dazs (the Pillsbury Company), took notice. He called on his mother and together they began experimenting with different ingredients until they came up with a recipe concocted of “nutritious, wholesome ingredients to sustain energy.”.

Gaming 75

Gaming Campaign Start-ups Technology 75

ConversionXL

JANUARY 6, 2012

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. “Improve your dating skills” and “increase your dating success” are very vague, and vague doesn’t sell. Goal: Sell the product. Goal: get people to sign up for the mailing list.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

SaaStr

JULY 15, 2020

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

X-functional 60

X-functional E-commerce Growth Retail 60

SaaStr

APRIL 3, 2019

Got linked up with a guy who had taken a company public on the Frankfurt Exchange in the 80s. We ended up founding a company together called FortKnock, which was a touchscreen authentication system. Some of the same investors ended up placing me at URX, which was sort of the deep linking standard of 2014.

Customers 40

Customers Quota Start-ups Up-sell 40